Many B2B brands can benefit from proven content marketing tactics. That’s particularly true when 58% of B2B marketers rate their overall strategy as “moderately effective.” This to-do list, shaped by expert content creators, is designed to deliver measurable results. TL;DR: 5 Proven Content Marketing Tactics to Use Now For quick reference, here are five content marketing […]

Ready to plan your year? Our updated list of content marketing conferences highlights the events that will move your team forward. Staying active in the content marketing conference circuit gives you and your team an edge. Attending a well-selected digital marketing event ensures that you stay up-to-date with shifting standards in strategy, AI, and storytelling. […]

Google’s AI Overviews are reshaping how users interact with search results. New data shows top-ranking positions are now seeing steep declines in click-through rates. TL;DR: Key Takeaways on AI Overviews and Organic Search AI Overviews lower CTR, even for Position 1. Google Search Console doesn’t track AIO performance. Position 2 often outperforms Position 1 when […]

CEO personal branding is no longer optional for company leaders. On LinkedIn, executives who consistently share insights build visibility, credibility, and trust. These core connection points are vital for business growth. Your audience is hungry for human-driven content, especially from the top heads of the brands they enjoy. But that doesn’t mean “just post more.” […]

I still remember landing my first GovCon client. Writing for them was like stepping into a foreign country. Everyone (and I mean EVERYONE) speaks in acronyms. There are all these nuanced procurement rules, and your target audience isn’t straightforward like “small business owner.” It’s an entirely different culture compared to B2B. Nevertheless, government contracting content […]

Marketing managers know the feeling. For many marketing managers, running a campaign on a freelance writing platform can feel like working with the lights off. You can’t see who is behind the work, much less speak to them, in some cases. You also can’t see why costs shift so frequently, and where your project actually […]

With roughly 74% of content teams now using AI tools to launch campaigns, an Ahrefs 2025 statistics list finds. Ahrefs statistics estimate that only a quarter of modern content still qualifies as truly human-centric content. AI boosts output for content campaigns. However, content marketing leaders fear AI overuse damages their credibility, according to Forbes’ research in 2024. […]

Most marketing teams spend more time fighting with clunky tools than creating great content. Some marketing teams might use three or more disconnected tools to publish one blog post. The solution? A modern content creation platform with these 10 must-have features. TL;DR: 10 Must-Have Features in a Content Creation Platform A modern content creation platform […]

Seventy-eight percent of Americans say it’s becoming increasingly difficult to differentiate real content from AI-generated media. Many respondents add that it has degraded their trust in the internet. We have high standards for ourselves and our team. As a part of our ongoing commitment to high-quality and authentic content, nDash has joined the Content Authenticity […]

LLM optimization matters because AI tools like ChatGPT and Google’s AI Overviews now answer questions directly, eliminating the need for clicks. Nearly 60% of Google searches end without a click, a figure that has climbed from about 54% in 2017 to over 62% in 2021. As a result, only about 360 of every 1,000 searches send […]