Guide to 2025/26 Content Marketing Conferences: Key Dates and Events for Industry Leaders
September 11, 2025
Ready to plan your year? Our updated list of content marketing conferences highlights the events that will move your team forward. Staying active in the content marketing conference circuit gives you and your team an edge. Attending a well-selected digital marketing event ensures that you stay up-to-date with shifting standards in strategy, AI, and storytelling. […]
AI Overviews vs. Organic Search: The Hidden Impact on CTR
September 9, 2025
Google’s AI Overviews are reshaping how users interact with search results. New data shows top-ranking positions are now seeing steep declines in click-through rates. TL;DR: Key Takeaways on AI Overviews and Organic Search AI Overviews lower CTR, even for Position 1. Google Search Console doesn’t track AIO performance. Position 2 often outperforms Position 1 when […]
Why CEO Personal Branding Matters More Than Ever on LinkedIn (and How Content Teams Can Support It)
September 4, 2025
CEO personal branding is no longer optional for company leaders. On LinkedIn, executives who consistently share insights build visibility, credibility, and trust. These core connection points are vital for business growth. Your audience is hungry for human-driven content, especially from the top heads of the brands they enjoy. But that doesn’t mean “just post more.” […]
The Case for Specialized GovCon Writers (And How to Find Them)
September 2, 2025
I still remember landing my first GovCon client. Writing for them was like stepping into a foreign country. Everyone (and I mean EVERYONE) speaks in acronyms. There are all these nuanced procurement rules, and your target audience isn’t straightforward like “small business owner.” It’s an entirely different culture compared to B2B. Nevertheless, government contracting content […]
Why Transparency Matters: Choosing a Freelance Writing Platform You Can Trust
August 28, 2025
Marketing managers know the feeling. For many marketing managers, running a campaign on a freelance writing platform can feel like working with the lights off. You can’t see who is behind the work, much less speak to them, in some cases. You also can’t see why costs shift so frequently, and where your project actually […]
Human-Centric Content at Scale: Balancing AI Efficiency with Authentic Storytelling
August 26, 2025
With roughly 74% of content teams now using AI tools to launch campaigns, an Ahrefs 2025 statistics list finds. Ahrefs statistics estimate that only a quarter of modern content still qualifies as truly human-centric content. AI boosts output for content campaigns. However, content marketing leaders fear AI overuse damages their credibility, according to Forbes’ research in 2024. […]
10 Must-Have Features in a Modern Content Creation Platform
August 21, 2025
Most marketing teams spend more time fighting with clunky tools than creating great content. Some marketing teams might use three or more disconnected tools to publish one blog post. The solution? A modern content creation platform with these 10 must-have features. TL;DR: 10 Must-Have Features in a Content Creation Platform A modern content creation platform […]
nDash Joins the Content Authenticity Initiative Community (CAI)
August 20, 2025
Seventy-eight percent of Americans say it’s becoming increasingly difficult to differentiate real content from AI-generated media. Many respondents add that it has degraded their trust in the internet. We have high standards for ourselves and our team. As a part of our ongoing commitment to high-quality and authentic content, nDash has joined the Content Authenticity […]
LLM Optimization Explained: Steps to Get Found by AI, Not Just Google
August 19, 2025
LLM optimization matters because AI tools like ChatGPT and Google’s AI Overviews now answer questions directly, eliminating the need for clicks. Nearly 60% of Google searches end without a click, a figure that has climbed from about 54% in 2017 to over 62% in 2021. As a result, only about 360 of every 1,000 searches send […]
The Hidden Costs of Content Platforms: What You’re Really Paying For
August 14, 2025
For content marketers, transparent pricing on freelance marketing platforms isn’t easy to find these days. Especially platforms that tout an “all-in-one” approach. Too often, the hidden costs of content platforms become apparent only after projects are underway. Website service pages seem to neatly spell it out, only for other fees to pop up during onboarding […]